REUTECH Announces Consolidated Brand
Wednesday, 17 September 2008

Fuchs Electronics, Reutech Radar Systems, RDL Technologies and RDI Communications will in future respectively be known as Reutech Precision Products, Reutech Radar Systems, Reutech Solutions and Reutech Communications.

The Reutech companies supply a full range of electronic defence products to the South African Defence Force, and are major exporters of unique products which are developed in South Africa.

“Reutech's strength in the local market and growing potential in export market made it necessary to consolidate its marketing strategy and to promote synergies between our group companies," says Peter van der Bijl, Reutech's Chief Operating Officer. "The four companies in Reutech operate in similar markets and invariably have a common customer base. They will all benefit from brand consolidation."

The product portfolios of the Reutech companies include:

Reutech is a division of Reunert Limited which is listed on the JSE. "The consolidation of the groups' defence interests under the Reutech brand name, is a further important milestone in Reunert's strategy to consolidate its interests under strong brand names. The groups' electronic consumer interests are trading under the Nashua brand and a year ago, the electrical engineering businesses were consolidated under the CBi-electric brand name," a spokesperson for Reunert Limited said.




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